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Blackmagic Pocket Camera Used For New McDonalds ‘SuperGood’ Ad Campaign

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The Blackmagic Pocket Cinema Camera is great for a lot of reasons. It’s compact, captures a fantastic image, and it’s easy to find a place for it in your camera kit. So beyond its interesting rise through the world commercial videography is some of the ways shooters are putting the BMPCC to use.

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Most recently is a commercial spot for McDonalds shot by director and director of photography Joe Murray of California based Native Sons Films.

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